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Known as “the jewel of the Pacific,” Nayarit stands out as one of the country’s top tourist destinations.
Located in western Mexico, Nayarit is nestled between the majestic Sierra Madre mountains and the waves of the Pacific Ocean, offering a warm climate that ranges between 20°C and 35°C (68°F and 95°F).

Nayarit is also a historical treasure, beginning with Tatei Haramara, a sacred site in San Blas, revered by the Wixárikas as the origin of the world. It is home to significant archaeological zones such as Los Toriles and Altavista, which offer valuable insights into ancient civilizations.

The island of Mexcaltitán, considered by many to be the mythical Aztlán, is another example of its historical richness, being the starting point of the Mexica’s pilgrimage towards the founding of Tenochtitlán.

During the colonial period, Nayarit was a key center for Franciscan missions and trade with Asia through the port of San Blas.


Nayarit’s connectivity is unbeatable thanks to three key airports:

  • Tepic International Airport – Riviera Nayarit (TPQ)
  • Riviera Nayarit International Airport – Puerto Vallarta (PVR)
  • Guadalajara International Airport (GDL)

These airports offer direct connections to Europe, South America, the USA, Canada, and other international destinations. Additionally, Tepic – Riviera Nayarit Airport is undergoing expansion to become a world-class international airport.

Moreover, its road infrastructure connects to strategic locations, facilitating the transport of goods and passengers. Learn more at https://visitnayarit.travel/en/how-to-get-to-nayarit/.

Furthermore, the maritime infrastructure will also be strengthened with the upcoming development of Puerto de Chila, a strategic port connecting Latin America and Asia.

How do we welcome you?

Economic Development

Nayarit’s economy has shown remarkable growth, with international sales exceeding 31 million dollars in 2023, and major investors coming from the USA, Spain, and Canada.

Lodging Availability

In January 2024, the occupancy rate in beach resorts nationwide was 91.9%, while Nuevo Nayarit registered 86.7%, surpassing Puerto Vallarta and Cancun.

Nayarit offers a wide variety of accommodation options, including 807 hotels and 27,096 rooms to meet the needs of all visitors. The hotels range from boutique to eco-friendly, providing comfort and quality for a memorable experience.

The average rates are $3,597.22 ($199.85 USD), covering hotels from 1-star to special category.

Hotel Diversity:

Nayarit boasts:

  • 807 hotels
  • Over 27,000 rooms
  • 26 five-star hotels (5,803 rooms)
  • 12 luxury hotels (3,391 rooms)
  • 12 hotels in special categories (2,107 rooms)

Additionally, the state has 5 boutique hotels.

In terms of security:

In 2024, Nayarit solidifies its position as the 3rd state with the highest perception of public safety in the country.


Protected Natural Areas

Nayarit’s privileged location in western Mexico provides exceptional biodiversity, reflected in its protected natural areas (PNA) and beaches. Some notable PNAs include:

  • Islas Marietas National Park
  • Isla Isabel
  • Islas Marías Natural Reserve
  • Sierra de Vallejo
  • Isla del Coral
  • Marismas Nacionales
  • La Tovara National Park
Together, these areas cover more than 800,000 hectares.

Certified Beaches

According to the NMX-A-120-SCFI-2016 standard for sustainable clean beaches, Nayarit has 16 certified beaches and 5 Blue Flag distinctions, covering both beaches and marinas.


Discover the flavors of Nayarit. A blend of culture and history that spices up our traditions filled with pride. The variety of seafood is the shining star of Nayarit’s cuisine. Grilled fish, fish cracklings (chicharrón de pescado), tlaxtihuilli, or aguachile are the perfect excuse to come together and enjoy.

Accompany the experience with a tejuino or a signature drink, and indulge in desserts like banana bread or coconut candy that invite you to experience our richness. Discover the must-try dishes of Nayarita cuisine.

Tourist Activities

Nayarit offers a wide range of attractions catering to all interests and passions, ensuring that visitors have an unforgettable experience.


The designation “Pueblos Mágicos de México” (Magical Towns of Mexico) is awarded by the government to towns that stand out for their cultural, historical, traditional, artistic, gastronomic, and natural aspects. These towns possess a unique charm that reflects the essence of Mexico. Nayarit has the highest number of Pueblos Mágicos among all states in Mexico.

In the current year, the Federal Ministry of Tourism of Mexico (SECTUR) added 5 new towns to Nayarit’s list, bringing the total to 9. The new Magical Towns are: Ahuacatlán, Amatlán de Cañas, Ixtlán del Río, San Blas, and Puerto Balleto (Islas Marías). These towns join the existing Magical Towns in Nayarit: Sayulita, Compostela, Jala, and Mexcaltitán.


The colonial architecture of Nayarit includes historical sites such as the Contaduría in San Blas, which was originally a military fortress and is now a museum. The Contaduría also served as a military stronghold from which José María Mercado led liberation strategies during the Mexican independence movement, being appointed commander-in-chief of the regional divisions by the famous priest Miguel Hidalgo.

The impressive Parish of Santiago Apóstol, also known as the Temple of Our Lord of Mercy, is located in the municipality of Compostela. It is a colonial masterpiece that still preserves artifacts from that era, such as the 16th-century Spanish Christ revered in the main niche of the central altar: a polychrome representation in carved wood of a life-size crucified Christ. The celebrations of Our Lord of Mercy in December are famous, highlighting the religious fervor of the locals.

Places to visit


Located approximately 62 kilometers west of the state of Nayarit, the Islas Marías were converted into a prison in 1905 under the dictatorship of Porfirio Díaz. Designated as a UNESCO site, the archipelago of Islas Marías is both an environmental attraction and a historical landmark. It is an ecotourism destination with villas for accommodation, restaurants, cafeterias, and beaches. The modernized area includes an arch named in honor of Nelson Mandela. Ferries depart from San Blas from Friday to Sunday.

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plaza juarez


Riviera Nayarit is a sun, sand, and sea tourist destination with over 190 kilometers of coastline. It offers a wide variety of spaces to enjoy the waves and water sports. It is considered the Jewel of the Mexican Pacific due to its integration of notable infrastructure amidst nature.

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Located 35 minutes from Tepic, Nayarit, San Blas is a historic town known for its La Contaduría fortress, which is worth exploring. The Tovara National Park features an impressive mangrove forest, home to crocodiles, turtles, and various bird species.

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Located just 50 minutes from the capital, Ahuacatlán stands out for the natural beauty of Las Tinajas de Santa Isabel. It offers unique experiences such as refreshing oneself in pools of natural spring water. There are also opportunities for adventures like hiking to Cerro de la Cruz.

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A fascinating tourist destination known for its natural beauty and adventure. Its main attraction is La Piedra, a natural water park. It offers horseback riding, traditional gastronomy, and relaxing spots to unwind.

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Ixtlán del Rio - Pueblos mágicos de Nayarit


Renowned for its local cuisine centered around peanuts. It offers a variety of dishes such as sauces, stews, and desserts made with peanuts. A notable attraction is “El Manto,” a natural spring water park.

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Ideal for water activities such as kayaking and paddleboarding. The serene lagoon is surrounded by stunning landscapes. A local culinary specialty is “chicharrón de pescado,” traditional fried fish.

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What is said about Nayarit?

Nayarit’s reputation as a world-class tourist destination is supported by reviews and accolades from major media outlets such as USA Today, Condé Nast Traveler, National Geographic, and Vogue.

These reviews highlight the natural, cultural, and gastronomic attractions of Nayarit, as well as the quality of the tourist experience it offers to visitors.

Download our brochure for more information (in spanish):

Live the adventure in Nayarit, the unseen Mexico