Business tourism

(MICE)

Known as “the jewel of the Pacific,” Nayarit stands out as one of the country’s top tourist destinations.

Located in western Mexico, Nayarit is nestled between the majestic Sierra Madre mountains and the waves of the Pacific Ocean, offering a warm climate that ranges between 20°C and 35°C (68°F and 95°F).

Nayarit is also a historical treasure, beginning with Tatei Haramara, a sacred site in San Blas, revered by the Wixárikas as the origin of the world. It is home to significant archaeological zones such as Los Toriles and Altavista, which offer valuable insights into ancient civilizations.

The island of Mexcaltitán, considered by many to be the mythical Aztlán, is another example of its historical richness, being the starting point of the Mexica’s pilgrimage towards the founding of Tenochtitlán.

During the colonial period, Nayarit was a key center for Franciscan missions and trade with Asia through the port of San Blas.

Connectivity

Nayarit’s connectivity is unbeatable thanks to three key airports:

Tepic International Airport – Riviera Nayarit (TPQ)
Riviera Nayarit International Airport – Puerto Vallarta (PVR)
Guadalajara International Airport (GDL)

These airports offer direct connections to Europe, South America, the USA, Canada, and other international destinations. Additionally, Tepic – Riviera Nayarit Airport is undergoing expansion to become a world-class international airport.

Moreover, its road infrastructure connects to strategic locations, facilitating the transport of goods and passengers. Learn more at https://visitnayarit.travel/en/how-to-get-to-nayarit/.

Furthermore, the maritime infrastructure will also be strengthened with the upcoming development of Puerto de Chila, a strategic port connecting Latin America and Asia.

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Economic Development

Nayarit’s economy has shown remarkable growth, with international sales exceeding 31 million dollars in 2023, and major investors coming from the USA, Spain, and Canada.

Lodging Availability

In January 2024, the occupancy rate in beach resorts nationwide was 91.9%, while Nuevo Nayarit registered 86.7%, surpassing Puerto Vallarta and Cancun.

Nayarit offers a wide variety of accommodation options, including 807 hotels and 27,096 rooms to meet the needs of all visitors. The hotels range from boutique to eco-friendly, providing comfort and quality for a memorable experience.

The average rates are $3,597.22 ($199.85 USD), covering hotels from 1-star to special category.

Hotel Diversity:

Nayarit boasts:

807 hotels
Over 27,000 rooms
26 five-star hotels (5,803 rooms)
12 luxury hotels (3,391 rooms)
12 hotels in special categories (2,107 rooms)

Additionally, the state has 5 boutique hotels.

In terms of security:

In 2024, Nayarit solidifies its position as the 3rd state with the highest perception of public safety in the country.

Sustainability

Protected Natural Areas

Nayarit’s privileged location in western Mexico provides exceptional biodiversity, reflected in its protected natural areas (PNA) and beaches. Some notable PNAs include:

Islas Marietas National Park
Isla Isabel
Islas Marías Natural Reserve
Sierra de Vallejo
Isla del Coral
Marismas Nacionales
La Tovara National Park

Together, these areas cover more than 800,000 hectares.

Certified Beaches

According to the NMX-A-120-SCFI-2016 standard for sustainable clean beaches, Nayarit has 16 certified beaches and 5 Blue Flag distinctions, covering both beaches and marinas.

Gastronomy

Discover the flavors of Nayarit. A blend of culture and history that spices up our traditions filled with pride. The variety of seafood is the shining star of Nayarit’s cuisine. Grilled fish, fish cracklings (chicharrón de pescado), tlaxtihuilli, or aguachile are the perfect excuse to come together and enjoy.

Accompany the experience with a tejuino or a signature drink, and indulge in desserts like banana bread or coconut candy that invite you to experience our richness. Discover the must-try dishes of Nayarita cuisine.

Tourist Activities

Nayarit offers a wide range of attractions catering to all interests and passions, ensuring that visitors have an unforgettable experience.

NATURE TOURISM

ADVENTURE TOURISM

SURF AND WATER SPORTS

GOLF

CULTURAL TOURISM

The designation “Pueblos Mágicos de México” (Magical Towns of Mexico) is awarded by the government to towns that stand out for their cultural, historical, traditional, artistic, gastronomic, and natural aspects. These towns possess a unique charm that reflects the essence of Mexico. Nayarit has the highest number of Pueblos Mágicos among all states in Mexico.

In the current year, the Federal Ministry of Tourism of Mexico (SECTUR) added 5 new towns to Nayarit’s list, bringing the total to 9. The new Magical Towns are: Ahuacatlán, Amatlán de Cañas, Ixtlán del Río, San Blas, and Puerto Balleto (Islas Marías). These towns join the existing Magical Towns in Nayarit: Sayulita, Compostela, Jala, and Mexcaltitán.

COLONIAL ARCHITECTURE

The colonial architecture of Nayarit includes historical sites such as the Contaduría in San Blas, which was originally a military fortress and is now a museum. The Contaduría also served as a military stronghold from which José María Mercado led liberation strategies during the Mexican independence movement, being appointed commander-in-chief of the regional divisions by the famous priest Miguel Hidalgo.

The impressive Parish of Santiago Apóstol, also known as the Temple of Our Lord of Mercy, is located in the municipality of Compostela. It is a colonial masterpiece that still preserves artifacts from that era, such as the 16th-century Spanish Christ revered in the main niche of the central altar: a polychrome representation in carved wood of a life-size crucified Christ. The celebrations of Our Lord of Mercy in December are famous, highlighting the religious fervor of the locals.

Places to visit

ISLAS MARÍAS

Located approximately 62 kilometers west of the state of Nayarit, the Islas Marías were converted into a prison in 1905 under the dictatorship of Porfirio Díaz. Designated as a UNESCO site, the archipelago of Islas Marías is both an environmental attraction and a historical landmark. It is an ecotourism destination with villas for accommodation, restaurants, cafeterias, and beaches. The modernized area includes an arch named in honor of Nelson Mandela. Ferries depart from San Blas from Friday to Sunday.