The Best-Kept Secret in Mexico Set to Captivate Travelers in 2026, According to Travel + Leisure
It’s no mystery: Nayarit.
The prestigious magazine Travel + Leisure has placed the spotlight on this Pacific Coast destination, publishing a comprehensive guide that highlights its natural landscapes, luxury hotel offerings, and the authentic coastal atmosphere of the Riviera Nayarit.
The publication presents Nayarit as a diverse, sophisticated region experiencing a strong evolution in tourism. With more than 300 kilometers of Pacific coastline, the destination blends unspoiled nature, charming towns, and exclusive enclaves that attract travelers from around the world.
Key Areas Featured in the Travel + Leisure Guide
Nuevo Nayarit and Bucerías
Travel + Leisure highlights Nuevo Nayarit as one of the main gateways to the Riviera Nayarit, known for its beachfront resorts and wide beaches ideal for relaxation.
Just minutes away, Bucerías stands out as a laid-back coastal town filled with art galleries and seaside restaurants where fresh seafood and unforgettable sunsets take center stage.
Punta Mita
The most exclusive enclave in the region is Punta Mita, internationally known for its high-end resorts, championship golf courses, and pristine beaches. The guide also emphasizes its importance as a prime destination for surfing and premium nature-based experiences.
Sayulita and San Pancho
For travelers seeking a more bohemian and creative atmosphere, the guide recommends Sayulita, famous for its surf culture, vibrant energy, and artistic scene.
Nearby, San Pancho offers a calmer setting, with a strong focus on culture and community, making it especially appealing to visitors looking for a slower, more authentic pace.
Nature and Unique Experiences in Nayarit
According to Travel + Leisure, Nayarit is far more than sun and sand. Among the must-do experiences are:
- Whale watching from November through March.
- Surfing for all skill levels, from beginners to experts.
- Boat excursions to the Marietas Islands and the iconic Hidden Beach.
- Gastronomic and agave-based experiences, ranging from contemporary cuisine to traditional drinks such as raicilla, tepache, and tejuino.
A Destination with Strong International Projection in 2026
The Travel + Leisure guide notes that Nayarit has successfully balanced tourism development with the preservation of its cultural identity. This combination of discreet luxury, local culture, and breathtaking landscapes positions it as one of the most complete destinations on Mexico’s Pacific coast.
What are you waiting or? Plan your trip to Nayarit.
